Business Management
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Features
Back End or Backbone? RV Parts Inventory Counts
Many coaches are manufactured with a rear-looking camera. Some of these cameras cannot be used except when the transmission is…
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Features
The Best Control System Is the One You Forget You Have
A common joke about millennials like me is that a manual transmission doubles as an anti-theft device. Even though I’ve…
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RV News
TeamNavX Names Two to RV Industry Talent Recruitment Leadership
TeamNavX, a talent acquisition and leadership development firm serving the RV industry, announced that Chris Belair has joined the company…
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Features
Tougher Markets Don’t Create Operational Problems — They Expose Them
The RV market feels different right now. Consumers are more selective. Interest rates continue influencing affordability. Fuel prices remain part…
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Features
Sizing & Diagnosing Off-Grid Solar Systems: What Dealers Need To Know
Off-grid power is becoming a baseline expectation. Interest in boondocking continues to rise among millennial and Gen Z RV owners.…
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Features
The Whys & Hows of Lighting
We can’t fight our evolutionary instincts when it comes to lighting. We are in essence animals, and as animals, we…
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RV News
Former Lazydays CEO Ron Fleming Launches Advisory Practice
Ron Fleming, former CEO of publicly traded Lazydays, has launched Ron K. Fleming LLC, a Tampa, Florida-based business advisory practice…
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RV News
Managing Inventory Through Sales Process on Tap for RVDA Con/Expo
The sales process a dealership uses can go a long way in determining the age of the inventory on the…
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Features
Why Calculating Gross Turns Are Key to Inventory Management
The subject of this article — gross turns — relates to phrases from a song by The Byrds: “To everything…
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RV News
RoverPass Debuts AI Chatbot Website Assistant
RoverPass, a reservation and property management platform for campgrounds and RV parks, has added AI Chatbot to its product line.…
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Features
Out of Sight, Out of Control: How Limited Inventory Visibility Hurts RV Dealers
For your RV dealership, successful inventory management is a moving target shaped by constant change and complex operational challenges. In…
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RV News
Due North Debuts Holdings, Distribution & Logistics Capabilities for RV Industry
Innovation happens when the right ideas meet the right partners. That’s the foundation of Due North, according to a press…
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Features
Situational Salesmanship
RV salespeople deal with varying personalities and customer types every day, and if they are not thoroughly prepared in advance,…
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Features
Chassis & Engine Maintenance 101: What Dealers Need To Know
People who own travel trailers move them with a motorized tow vehicle like an SUV or pickup truck. When not…
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RV News
Digital Tails Group Introduces High-Fidelity Web 3D for RV & Auto Configurators
Digital Tails Group (DTG) introduced a new high-fidelity rendering capability for browser-based RV, camper and automotive configurators, giving manufacturers a…
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RV News
Element Three Acquires Colorado Firm Serving RV Industry
Element Three, a B2B2X marketing agency serving manufacturers and dealer-distributed brands, announced it has acquired Sextant, a Colorado-based dealer-network analytics…
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Features
Upscale Your Dealership’s Merchandising
“Less is more” is the mantra of upscale retail businesses that attract and sell to customers in the higher income…
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RV News
Brown & Brown To Become AI-First Enterprise
Brown & Brown, Inc. announced the next phase of its enterprise technology transformation: becoming an AI-first enterprise. This evolution is designed…
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Features
Most Dealerships Don’t Have a People Problem — They Have a Process Problem
For decades, one of the most common frustrations heard across the RV industry has been simple and familiar: “We just…
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Features
The State of the RV Dealer in 2026: Why the Basics Are Beating the Budget
Every few years, the RV market resets the definition of what a good month looks like. We are in one…
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RV News
Lightspeed Introduces ‘RevPay’ Embedded Payments Platform
Lightspeed, the leading provider of dealership management software for the Powersports, Marine, RV, Trailer, and Golf Car industries, today announced…
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Features
Why a Quality Sales Onboarding Program Isn’t Optional
What does “onboarding” mean? If you said that “onboarding a salesperson” consists of doing the HR paperwork, giving a facility…
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Features
How Many Inventory Veterans Do You Have?
As a long-time RV industry professional, I appreciate RV PRO’s recognition of RV industry veterans. In preparing my column for…
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RV News
Rapidious Debuts V3 Rebuild of AI Market Intelligence Platform for RV Dealers
As RV dealerships continue to navigate shifting demand, pricing pressure and aging inventory, Rapidious has launched Rapidious Titan.AI V3 —…
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Features
The New Front Door of Risk
When news of a data breach surfaces, the industry reacts quickly. Systems are reviewed. Vendors are questioned. Controls are reassessed.…
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Features
Where Dealership Performance Is Really Decided
In many RV dealerships, leadership discussions tend to revolve around sales performance, inventory levels or market conditions. Those areas are…
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Features
The Deliberate Manager: 7 Steps to Scheduling Yourself for Success
Most of us become managers because we excelled at our previous jobs, not because we had a grand vision for…
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RV News
RMS Partners With SUNY Niagara To Prepare Hospitality Graduates
RMS, a leading global hospitality technology platform, has partnered with SUNY Niagara’s Hospitality Management Program to provide students with hands-on…
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Features
Q&A: The Value of RVDA Leadership & Membership
One way to build leadership opportunities and increase your professional development is to join and deepen your involvement with the…
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Features
On the Level — For Now
Most of your RV customers require some type of leveling system to ensure that their unit is level and secure…
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Features
Family Business Councils
A fifth-generation family business in Kentucky was facing a crisis. One of its four sibling owners had suddenly announced a…
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RV News
Digital Tails Group Launches 3D Camper Configurator for Lone Peak Overland
Digital Tails Group (DTG), a premier developer of high-performance 3D configuration systems, announced the launch of a new 3D Configurator…
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Features
The Buyer Who Never Existed: Synthetic Fraud in RV Sales
How often do you enter personal information online without a second thought? It’s routine when opening a new account, applying…
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Features
Leading by Example
While Chris Davis has always been attracted to entrepreneurship, his move to the RV industry came from a helpful connection…
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Features
The Importance of Making a Strong Connection With Customers
Most RV dealerships today use a “selling system” for their sales staff to use with customers, offering a step-by-step approach…
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Features
Giving Your Storage Space Breathing Room
In more than 50 years of working with inventories of goods, I have discovered that one item has almost always…
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Features
The Future of RV Kitchen Design: Balancing Functionality & Space
Recreational vehicles are no longer just a way to live on the road. Customers want more than just a place…
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RV News
Keystone RV Touts Key Leadership, Organizational Changes
Keystone RV Company is evolving its product leadership structure across its Keystone, CrossRoads RV and Dutchmen RV brands as part…
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Features
Creating a Memorable Visual Identity
When someone is shopping for a new or used RV, they either go to the place they’ve passed while on…
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RV News
Battle Born Launches New E-Commerce Website
Dragonfly Energy Holdings Corp., an industry leader in energy storage and maker of Battle Born Batteries, announced the launch of…
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RV News
Global Payments Expands Partnership With Lightspeed DMS
Global Payments Inc. announced that its Integrated and Platforms business has secured the renewal and expansion of its partnership with…
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Features
Where Will AI Have the Biggest Impact for RV Dealerships?
Artificial intelligence (AI) is no longer a future concept for RV dealerships. It’s already shaping how many dealers sell, service,…
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RV News
ServiceNomad Partners With RV Technician Association of America
ServiceNomad, an operating system for RV service businesses, announced a partnership with the RV Technician Association of America (RVTAA). Through…
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RV News
Coast Technology Unveils Major Update Across Its Stealth Al Suite
Coast Technology I LLC, the company behind the Stealth Al Suite for RV, marine and powersports dealers, released a major…
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Features
Where RV Dealers Are Losing Sales
If there’s a single word dealers used to describe 2025, it would likely be uncertainty. Tariff reversals, inflation, affordability concerns…
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Features
How Climate Change Is Exposing Cracks in RV Parts Planning
Summer temperatures now last 24 extra days in Arizona’s Tucson and eight additional days in Phoenix compared to 1970, according…
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RV News
Fed Reserve Holds Rates Steady, Powell To Remain as Governor
According to a report from Yahoo Finance, the Federal Reserve held interest rates steady for the third consecutive policy meeting…
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RV News
Lithia & Driveway Reports Strong Results in Q1
Lithia & Driveway (LAD), parent company of Airstream Adventures, reported financial results for the first quarter of 2026. “Our team…
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Features
Reducing Damage & Loss During RV Transport With Real-Time Fleet Monitoring
Recreational vehicles (RVs) are among the highest-value units a dealer sells; getting them from manufacturer to the lot in one…
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Features
Selling RVs in a Down Economy
During the initial surge of COVID-19, RV dealerships experienced record sales, profits and commissions as a high number of customers…
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Features
Sustainability as a Guiding Principle
At many companies, sustainability lives in a single department or annual report. Cummins embeds sustainability across the entire company, from…
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RV News
RV Learning Center Increases Scholarship Award to $5,000
The Mike Molino RV Learning Center College Scholarship Program announced it has increased its annual award to $5,000, thanks to…
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Features
Optimize Your RV Dealership During Peak Season
Peak season is here, and your dealership may follow the “if it ain’t broke, don’t fix it” philosophy. But what…
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Features
Why Fixed Operations Training Isn’t the Problem — Execution Is
In most RV service departments I work inside, the breakdown starts quietly, and it starts long before anyone sees it…
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Features
Achieving Inventory Accuracy, Part 2
This column is the second of a two-part series (click here for Part 1, which originally appeared in the March…
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RV News
IDS: How To Identify & Mitigate Cybersecurity Risks at Your Dealership
The following is an excerpt from a blog post from Integrated Dealer Systems (IDS). In an IDS survey of RV…
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Features
Why Paid Media Feels Harder Right Now & What Dealers Can Do About It
You open your Google Ads report, and it doesn’t square with what you’re seeing on the lot. Cost-per-click (CPC) rose…
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RV News
IOH, OHI Partner on Campground & RV Park Marketing Platform
Influence Outdoor Hospitality (IOH) announced the launch of a new digital marketing platform designed specifically for campground and RV park…
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RV News
RMS Integrates With GuestRevu To Automate Guest Feedback
RMS, a leading global hospitality platform for hotels, motels, serviced apartments, short-term rentals and campgrounds, announced a new integration with…
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Features
How Mobile RV Technicians Can Help Dealers Reduce RECT
Service managers across the RV industry are balancing scheduling, staffing, customer expectations and operational efficiency as service demand continues to…
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RV News
Lichtsinn RV Named Iowa’s Top Motorhome Dealer for 24th Consecutive Year
Lichtsinn RV has been recognized as the No. 1 dealer of all motorhomes in the state of Iowa for 2025.…
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Features
RECT, Not Relax: Why Time Is the Most Valuable Commodity in Service
“Relax, don’t do it.” That lyric might have worked in the 1980s, but in today’s service department, it’s the exact…
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Fed Reserve To Hold Rates Steady, Notes ‘Uncertain’ Impacts From Iran War
According to a report from CNBC, The Federal Reserve on Wednesday voted to hold its key interest rate steady as…
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RV News
Love’s Travel Stops Partners With Fleetguard To Offer Filtration Solutions
Fleetguard, a brand of Atmus Filtration Technologies and a leading brand in advanced filtration solutions, announced it will be the…
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Features
Achieving Inventory Accuracy, Part 1
The new year has begun, and you might have recently completed a physical counting of the parts and accessories inventories…
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RV News
Forest River Promotes Safety With AED Installations at 120 Facilities
Forest River Inc. has announced it is in the process of installing automated external defibrillators (AEDs) in 120 of its…
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RV News
KOA To Host Annual Buyer’s Workshop in Nashville
Kampgrounds of America Inc. (KOA) will host its annual KOA Buyer’s Workshop April 10-12 at the Nashville KOA Resort, offering…
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Features
4 Hidden Costs of Hiring the Wrong Person
Businesses are currently facing one of the most severe employee engagement crises in history. Burnout, dissatisfaction, transactional mindsets and a…
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RV News
OHI Congratulates 2026 Class of the George O’Leary National School of Outdoor Hospitality
OHI (Outdoor Hospitality Industry) announced the graduation of the 2026 class of the George O’Leary National School of Outdoor Hospitality, that…
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RV News
VMT Software’s Digital Wrench Offering Rental Management Features
VMT Software’s Digital Wrench Repair Order software now includes rental management features for users who need to handle recurring charges…
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Features
How RV Dealers Can Boost Sales Through Relationships
One of the ongoing questions RV salespeople face today is determining what the most successful approach to selling really is.…
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RV News
RMS Pay Adds Advanced Payment Schedules & Automated Invoicing
RMS, a hospitality platform for hotels, motels, serviced apartments and campgrounds, has launched automated invoicing and Advanced Payment Schedules, extending…
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RV News
THOR Reorganizes North American Operations Into Two Groups
THOR Industries announced a significant evolution of its North American RV operating model designed to strengthen competitiveness, accelerate collaboration and…
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Features
How To Humanize Your RV Dealership & Build Customer Loyalty
Have you ever walked into a store and seen a pet brag board? It’s usually filled up with fun photos…
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RV News
Coast Technology Releases Updated Inventory Management Platform
For many dealers, inventory management has become one of the most complex and time-consuming parts of the business. Between DMS…
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RV News
THOR Industries’ Investor Relations Head To Depart Company
THOR Industries announced that Seth Woolf, head of corporate development and investor relations, will be departing the company to pursue…
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Features
Increase RV Parts Sales With Point-of-Purchase Displays
As you are reading this issue of RV PRO, think back to your personal plans that you had to welcome…
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RV News
Love’s Travel Stops Focuses on ‘Growth & Reinvestment’ in 2026
Love’s Travel Stops is entering 2026 with a focus on growth and reinvestment in its nationwide network of amenities to…
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RV News
OHI’s George O’Leary National School Begins Feb. 22
The 32nd annual George O’Leary National School of Outdoor Hospitality is happening this month, and registration is still open for…
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RV News
Firefly Reservations Partners With Influence Outdoor Hospitality
Firefly Reservations, a leading online reservation and property management platform for campgrounds, RV parks and outdoor destinations, and Influence Outdoor…
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RV News
KPA Introduces ‘Novara’ Amid Separation of Software Business
KPA, which provides compliance regulatory services for the RV, automotive and related industries, announced the separation of its Flex and…
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RV News
Cavco Net Revenue Up 11.3% in Fiscal Q3 Report
Cavco Industries, Inc. has announced that Net Revenue was up 11.3% during the third fiscal quarter, which ended Dec. 27.…
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Features
How AI Is Quietly Rewriting the RV Buyer’s Journey
For years, your first real chance to win an RV buyer started on the lot. Now it starts on a…
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Federal Reserve Leaves Key Rate Unchanged
According to a report from The Associated Press, the Federal Reserve pushed the pause button on its interest rate cuts…
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RV News
RMS Pay Surpasses €1B in Transactions
RMS, a hospitality platform for hotels, motels, serviced apartments and campgrounds, announced that its fully integrated payment solution, RMS Pay,…
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Features
Oversize RV Transport: What Dealers Can Learn From Heavy Equipment Hauling
RV wholesale shipments are expected to rise through next year according to the RV Industry Association. This increase is great…
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RV News
Study Finds North America’s Largest RV Dealers ‘Failing’ Google Core Web Vitals
Overfuel, a website solutions provider for automotive, powersports and RV dealers, announced the findings of its second annual study evaluating…
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Features
2026 Forecast: Rising Costs May Test Retail Resilience
Retailers should prepare for a difficult operating environment in the coming months. “Our forecast for year-over-year retail sales growth is…
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RV News
Rossmönster Expands Dealer Network in Southern California
Rossmönster, a Colorado-based builder of premium adventure trucks and vans, announced a new dealer partnership with Rogue Vehicle Company (formerly…
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Features
What RV Dealers Can Learn From the Heavy-Duty Truck Parts Industry
RV dealers across the country are facing logistical challenges, namely changing tastes, a shift in product interest and strength in…
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RV News
Kahn Media To Host Webinar on Creator & Influencer Mindset
Kahn Media, a full-service marketing agency specializing in the automotive, outdoor and luxury markets, has announced the newest installment of…
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Features
Stay on Course: 8 Leadership Steps for Uncertain Times
The storm isn’t coming. It’s already here. And many leaders are realizing they’re sailing without instruments. The current business climate…
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RV News
RVDA of Canada Partners With Customer Communication, Engagement Platform
The RV Dealers Association (RVDA) of Canada announced a new endorsement partnership with Chekkit, a leading customer communication and engagement…
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Features
Parts Department Storage Best Practices To Boost Productivity & Sales
The December issue of RV PRO for 2025 focuses on the interiors of RVs. This caused me to think about…
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RV News
Element Three Appoints New Director of Data Science & Analytics
Element Three, a marketing agency specializing in helping manufacturers and dealer-distributed brands, announced the hiring of Charlie May as director…
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Features
Proven Tips To Market Your Winterization Products
Summer flew by in a blast of heat here in sunny Oregon, and while a few leaves are starting to…
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RV News
Leadership Conference Workshop To Cover the Advantage of Hospitality
As expectations rise and customer interactions become more complex, industries across the board are recognizing that hospitality is no longer…
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RV News
Camping World at Stephens Conference: Strategic Outlook & Challenges
The following is a report from Investing.com. On Wednesday, Nov. 19, Camping World Holdings Inc. presented a strategic overview at…
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RV News
Maine Campground Touts ‘Operational Uplift’ With RMS System
Family-owned Maine campground Acres of Wildlife has revealed a major operational uplift since switching to RMS, saving over 32 staff hours each week,…
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RV News
Priority RV Network Announces Organizational Updates
Priority RV Network (PRVN), one of the largest dealer-owned cooperatives in the RV industry, said it continues its focused growth…
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