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The most important aspect of growing customer loyalty is a leadership style that combines humility with a passion for great customer experience. A leadership style of humility means that you never take customer loyalty for granted.
REDARC building
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Australian-based supplier REDARC sees strong potential in North America for its innovative towing and portable power products.
Grand Design groundbreaking
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In the April issue of RV PRO, we examine how the ‘Coachmen College’ served as a training ground for many of today’s RV industry leaders.
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[Sponsored by KENECT]
By taking control of online reviews and proactively working to increase your brand’s online presence, your RV dealership can come out on top.
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Always work the RO as the jobs are completed. Waiting until multiple jobs are done, and then working an RO, creates measurement and tracking problems in the interim.
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The most important marketing metric is customer loyalty. Customer loyalty is the ongoing instance of a customer that continues to repurchase from a business when they have competitor and substitute offers available.
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Tracking the service department’s effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. Once the ELR is properly identified, the management team should look for areas to improve upon.
Tina Puzynski in Dometic warehouse
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The supplier might be best known for its refrigerators, toilets and awnings, but it’s also a power player in the HVAC segment. 
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The RVX The RV Experience started its first day at the Salt Palace convention center in Salt Lake City, but it was bustling on Monday with attendees collecting show badges and exhibitors scrambling to make finishing touches...
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For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products. How they determine the amount to allocate will vary, depending on the industry, the management and the economy.

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