Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would put an inexperienced sales person on the sales lot by themselves, yet I have seen this time and time again.
To help speed up this process, RV dealers are turning to text messages to relay critical information and details that are sure to be read by a consumer. Incredibly, 95 percent of all text messages are read within three minutes of receipt.
Your first step in gauging the quality of your leads is looking at the end. That is, determine some of your buyers’ shared characteristics. While each buyer is unique, you can typically profile them by certain traits they might share with other buyers. Coming up with different buyer profiles or buyer segments to focus on can help.
Emerging technologies like the “Internet of Things,” big data analytics, and cloud-data storage enable more RVs to send condition-based data to a centralized server. This makes fault-detection easier, more practical, and more direct.
In a tight labor market, employers must take steps to avoid the loss of their top-performing employees. Steps can include providing performance feedback, allowing employee sufficient autonomy and considering pay for performance models.
Of the “Five W’s” (as mentioned in Part One of this blog), the headline is the most important. When creating the headline, make it effective. Use this as a guide: Be Informative; Keep it Short; and Make it Relevant.