Of the “Five W’s” (as mentioned in Part One of this blog), the headline is the most important. When creating the headline, make it effective. Use this as a guide: Be Informative; Keep it Short; and Make it Relevant.
More and more, customers want a quick and easy way to communicate with your dealership. Texting not only decreases your turnaround time, but also saves people from playing phone tag or picking up a call from an unknown number.
Focusing on qualified leads, those your business defines as having a higher likelihood of becoming paying customers, can help your sales efforts be more effective. So how do you know who the right people might be and what they look like?
I’ve found that the secret to dealer success balances between two circles. Nature decrees that you can’t occupy both circles simultaneously, but you must be in one at all times. Call these circles Beyond Your Control and In Your Control.
Neither circle discriminates against anyone, but the variables inside can either create or destroy a championship mindset.
A press release is a way to introduce your business/product or service to the media. When it comes to writing a press release for your business, you should understand what it requires for an editor, reporter, or any journalist to even wantto read what you send them.
Marketing automation, a software that integrates with your website platform to store and organize information about website visitors, makes the complex process of a customer journey simple and nearly effortless for you.
Digital innovation at the customer level is how companies improve and grow a great Customer Experience. Improving and growing digital interactions is how companies create, improve, and sustain great CX.